Every company and website needs a logo. Some like to use simple text as logo, and some like to go creative.
But in either way, there are 2 types of logo that are generally prevalent. And they are the 3D logos, and flat logos. Now the question is, which one out of the two is better?
You all must be aware of the fact that almost every major company today is going from 3D logo design to flat logo design. The list is endless, but to name a few, there are
- Google Chrome
- Netflix
- Vodafone
- Pepsi
- Airbnb, and so on.
If the big companies are making a shift, then there must be some reasons associated with it.
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Undoubtedly, flat logo design is the best option. But why?
Minimal Design
Flat logos are minimal and simple. And the advertisements today are generally of very showy nature. When the logos are 3D, and ads are catchy, logos usually do not come out greatly on such ads. But with the flat logos, whether you use a banner ad, or a TV ad, they come out distinctly.
According to https://sk-bonus.com, even betting or gambling websites also had to undergo a shift from 3D logos to flat logos, just to keep up with the ever increasing trend, as well as appear distinct on flashy advertisements.
No one would want their logo to get lost in the glitter ads. And that is the reason companies are making a shift drastically.
Easy to Use
Since the logo is flat, it can fit on any kind of background. However, the same cannot be said for the 3D logos. They needed specific backgrounds only, to come out distinct.
Now with flat logos, you can use them anywhere you want. Due to absence of any gradient, shadow, etc. they can be matched to any background with just a little effort, making them easy to use for the companies and website owners.
So, in today’s time, flat and minimal logos are definitely for the win.